Last weekend saw festival-goers in Northern California treated to the first ever major festival to sell marijuana on-site. This happened during the Outside Lands music festival which was held between August 9 and 11 in San Francisco at the Golden Gate Park.
The event had a cordoned-off area called Grass Lands where marijuana and music lovers were delighted to learn that they could buy different marijuana products. More than 20 cannabis vendors were in this section of the festival grounds to serve customers.
While consuming marijuana in public is still illegal in California, the Outside Lands music festival provided a rare opportunity for people to buy and consume pre-rolled joints, marijuana-infused chocolates and other products. People who wanted to smoke their weed could do so in a clearly marked smoking area.
The Outside Lands festival was also notable because it had another first for California. State law doesn’t permit the sale of weed and alcohol within the same venue, but festival attendees could enjoy both. The only restriction was that no one was allowed to enter Grass Lands with an alcoholic beverage, but alcohol was abundant in the other sections of the festival venue.
Grass Lands made its first appearance at the Outside Lands festival last year. During its maiden appearance, only educational materials were available for festival-goers to learn about marijuana and its numerous benefits.
This year, the organizers of Grass Lands had to wait until August 7 when the San Francisco Office of Cannabis finally approved the application for on-site sale of marijuana during the festival. This approval came just two days before the Outside Lands festival was due to start.
The people who attended the festival were allowed to buy a maximum of 2grams of marijuana concentrates while those who wanted cannabis flower could only buy up to 7grams of pot.
Many of the vendors at Grass Lands, such as Kiva Confections and NUG, revealed that their objective in taking part during this year’s Outside Lands festival was to help in making conversations about cannabis and its use normal in society.
As the first event at which cannabis has been sold and consumed in the state, this year’s Outside Lands could be a pointer of what is yet to come for the cannabis industry.
It is widely believed that the entire cannabis industry, including participants like Earth Science Tech Inc. (OTCQB: ETST) and Geyser Brands Inc. (TSX.V: GYSR), applauded the success of this festival because other jurisdictions could borrow a leaf and ease up on the consumption of marijuana during outdoor events.
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